Was the Volkswagen Beetle^® Really Designed by Hitler?

Matsuoka visits Hitler. Public domain.

The Volkswagen Beetle^®, often simply known as the Bug, is a symbol of innovative automotive design and 1960s counterculture. However, its origins are mired in the ambitions of one of history's most notorious figures — Adolf Hitler. This article unveils the intriguing and complex history of the Beetle, from its conception to its global legacy.

The Commissioning of the 'People's Car'

The story of the Volkswagen Beetle begins in the 1930s with Adolf Hitler's vision for a cheap, efficient car that every German worker could afford. The Beetle, designed by Ferdinand Porsche, was an embodiment of practicality with its air-cooled engine and simplistic design, elements that were aimed at fulfilling Hitler's directive for a "people's car."

The Evolution Through Decades

After the cessation of the Second World War, the Beetle emerged as a symbol of Germany's post-war economic recovery and cultural rebirth. By 1946, production ramped up significantly, and by 1959, the car had become a global icon, thanks in part to Volkswagen's clever advertising strategies, such as the legendary "Think Small" campaign.

Cultural Icon and Its Decline

In the 1960s, the Beetle was embraced by the counterculture movements, becoming a symbol of peace and resistance. This era cemented its status as an icon through various pop culture appearances, including the Disney movies featuring Herbie the Love Bug. However, as years passed, sales began to decline, leading to the cessation of its production in 2019, marked by the release of the Final Edition models.

The Volkswagen Beetle, with its controversial origins, evolved into a beloved global icon. Its story reflects a profound transformation from a tool of propaganda to a symbol of peace.

Reference: Luxury Lineage: A Brief History of the Volkswagen Beetle